National Park Service Online Communication
As I was thinking about which companies use social media and online communication to their advantage, the first 'company' to come to mind was the National Parks Service. While they are technically a part of the government, I believe that they use social media and online communication to their advantage in many ways. For example, this week is bat week, so they'll post all sorts of information about bats, including funny montage videos etc. Even their website is user friendly and informative, all in all, they use all sorts of online communication in order to get interaction with both their websites and parks. To start, their social media is up to date, which is often a struggle with older businesses and corporations. The NPS readily accepted the challenge and made their social media friendly towards the younger audiences (who they're likely trying to get more interested in nature and the national parks). We c...